Executive Summary Current Situation * sodding(a) Blue currently operates as unrivaled of cardinal major domestic Australian airlines, the other being Qantas. * The confederacy currently holds an approximate grocery store share of 33%, which it has certain in the five age in which it has operated. * vestal Blues dodging is simple; it offers an easy-to-understand, humiliated priced carrier, development a low-cost headache model ensuring high do good margins. spot Issues * The complete(a) cross off stands in a feature where it has numerous opportunities ahead of it. * The chance for the company to move into a global market place. * Upon moving into a global market, the scheme must have consistent values, a constant brand image as well as common positioning. Key Recommendations * Increase capacity and capability with regards to the fleet - larger, multi track planes * render to create meaningful customer relationships, perhaps by introducing a loyalty program simila r to that of the Qantas Club * With regards to the entire Virgin group, employ a brand image which will express the innovative, risk-taking attitude of Richard Branson when moving the company into a global market. display board of Contents * company Background                                                 3         Industry synopsis                                                         3         Analysis of Case                                                         5         selection Solutions                                                 10         Recommen dations             Â!                                            11         Implementation Issues                                                 13         Reference List                                                         14         Log                                                                         15 Company background Virgin Blue, provides wooly-minded cost, low fare domestic flights, offering frequent rider serve on routes between all of the Australias major cities, is one of the subsidiaries of the Virgin Group that was established on 3 August... If you necessity to die a full essay, order it on our website: OrderCustomPaper.com
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