Promotion Strategies

For many years I begin been considering the idea of learning a foreign spoken communication for example, Italian or Spanish. I was forever interested in foreign languages and linguistics, especially in European languages of Latin origin. Besides, some of my far relatives have Italian roots and can speak Italian very good.I could hear this language occasionally since my childhood and was truly fascinated with its melodiousness and beauty. But, unfortunately, I did non have a good galvanic pile of freehanded time for learning a second language when I was studying in high school, because I had to take c are intimately my little brother.This summer when I was staying with my family in my home town, I motto an attractive bright advertisement in a local newspaper. This ad was informing people about opening night new language learning facilities and inviting people to marrow the lessons. Unfortunately, the newspaper was a little obsolescent and I was late to enter the parentag e. Nevertheless, to my mind, advertisement in a newspaper was a good promotional idea, because it was necessary to attract attention of general public and inform target audience about opening the course.Three-four weeks later I bought a fresh newspaper and found there an article about that language school. The article was not only informing about opening some extra courses, but as well as presenting opinions of the students and interviews with some teachers. Publicity, as an element of promotional mix, was also quite successful technique, because a undischarged deal of potential customers of such courses are young businessmen or officials, who plan to join international enterprises and are regular readers of newspapers.In addition, the author of the article gave detailed explanations as to the companys discount policy. In particular, students and youth were offered up to 20% discount. Besides, those who could bring a friend as whizz more student of the course could receive extr a 10% discount. Certainly, in such situation discounts are also among the most legal elements of sales promotion, because language courses can be interesting for students and even for teenagers, who can be financially embarrassed.Couple of eld later I visited my favorite bookshop in the center of the city and saw there a promotion agent, who was distributing flyers and leaflets to potential students of the course. He also had a variety of other promotional materials for example, he was fully grown a pen and a colorful notebook to the people, who were entering their names to his list and intended to join the course.Probably, this was a little less telling strategy, because there were not many people in the bookstore who could be really interested in language courses. But it was a good opportunity to converse to a representative of the school about the details of their programs.In addition, the company spent a lot of resources for advertising their services in profit. An up-to-da te site was created, which had all necessary information about the lessons and was quite comfortable to navigate. Besides, I could see their banners and small ads on other local Internet sites, attracting attention of numerous Internet users. I suppose that this strategy could also bring good results, because nowadays everyone uses Internet and it is easy to attain potential customers through the web.Finally, there was one more very interesting promotional technique, which was directed not only on attracting new customers, but also on challenging and stimulating the students to achieve great success in learning languages. As I could learn from Internet site of the language school, they were going away to award the best students of the courses with different prizes, including a trip to the West Rim of the Great Canyon. I suppose, this is one of the best promotional ideas, which can bring to very good outcomes.Unfortunately, I could not join the mannikin of Italian because it would take me minimum three months to complete the first level. But I had to be acantha to university to continue my study. Nevertheless, it was an amazing opportunity for me to observe how different promotional strategies work and can be effective in this particular marketing environment. I have to admit that marketing specialists of the language school were very well qualified, and they managed to organize a very successful promotion campaign.BibliographyPACE, Unit 15. (2001) Promotional Basics Brochure. The ticker on Education and Training for Employment, The Ohio State University. OH Columbus.