Case study Essay Example | Topics and Well Written Essays - 2750 words

Case study - Essay ExampleIn order to remain competitive and keep pie-eyed corporate image, Eurobank creates its culture based on a strong corporate philosophy and unique field values and traditions of the home country.The relationships between corporate and national culture can be explained by a strong impact on national traditions and cultural values typical for France. They involve loyalty and huge service, paternalistic values and commitment to labor laws in its redundancy policy (Baron & Walters 1994). Eurobank adopts the national culture as the core of its ethics and corporate image. Eurobank favors attributes that allow it to lay out organizational identity from the perspective of organizational actors experiences (e.g., leadership, governance structure, professional qualities required for climbing the corporate ladder). Top management presents quality service to customers as single of the banks main defining attributes. This is clear from the presentation of customer ser vice as a mission, a primary goal, a tradition, a constant, a strength, a ground for everything else the bank does, and a distinctive Eurobank trademark (Brake et al 1995).A companys culture is actually an aggregate of subcultures that have developed in response to unique challenges faced, by different groups inwardly the organization (Brake et al 1995). ... The organization provides a broad range of financial services and has an extensive national and international network. It is a exceedingly visible and successful organization that has vied for a superior position among its competitors on many levels. The goals of the organization are pursued in accordance with an underlying ideology, or philosophy, based on beliefs, values and attitudes (Brake et al 1995). This ideology determines the culture of Eurobank and provides a set of principles which govern the overall conduct of the organizations operations, codes of behavior, the management of people and its dealings with other orga nisations. These sets of principles whitethorn be recognized and implemented informally as accepted conventions of the organization or they may be stated formally in writing. It is mission is to offer a localized service which mirrors the values of local customers yet provides access to a sophisticated banking network is an important strand in the business strategy (Baron & Walters 1994). In this sense, Eurobank management has an effect on corporate culture by setting an expected standard. Managers have a high degree of autonomy which allows them to reward employees within their departments. Still, day to day, interpretations of corporate values are left up to the individual employees. They may be somewhat independent in thought, but there to a fault may be a groupthink that develops in much the same way as assumptions do. Leadership helps to influence values within the corporate culture but, still, it cannot give them. Aspects of culture bleed into every activity of the organizati on. For Eurobank, they are often intangible qualities, but they are significant none the less. To be part of the organizations identity, an