Blue Shield 65 Plus Assignment Example | Topics and Well Written Essays - 500 words - 1

Blue Shield 65 Plus - Assignment Example This study declares that similar to other Medicare companies, Blue Shield 65 Plus caters to people ages 65 and above who are considered as senior citizens, and people below 65 years old with specific disabilities. Moreover, the aim of the communication of Blue Shield 65 Plus is to give out information to the market. It aims to persuade the consumers, and prospective market to enroll in its Medicare plans. According to The Henry J. Kaiser Family Foundation, in order to realize the purpose of a Medicare company’s communication, which includes Blue Shield 65 Plus, it must include in its advertisements the extra benefits and the savings the customers may get while enrolled in the plan. The approach of the ads must be simple and properly articulated for easy understanding. Also, the coverage of the plan on prescription drugs of the plan is also essential. Moreover, it is also advantageous that the advertisements include the customers’ freedom to choose and change his or her doctor and that there is no need to refer to a specialist. Lastly, the communication must include that Blue Shield 65 Plus is a brand that can be trusted in terms of the services that it provides. Moreover, it is important to bear in mind that the advertisement messages must be properly formulated for it to serve its optimum purpose. The message must be looked at in a manner of how it is conveyed, the structure, and its content. It is highly recommended that Blue Shield 65 Plus must continue advertising in television due to the fact that most of the seniors perceive television as their number one source of information.