Marketing Packaging and Labeling Essay

incase and punctuateingWhat youll learn . . . The principal functions of proceeds packaging The principal(prenominal) functions of labelspublicity The strong-arm container or wrapping for a product.Functions of software product Promoting and Selling the ProductFunctions of Packaging Defining Product Identity invokes prestige, convenience, or statusFunctions of Packaging Provides breeding UPC symbols, contents, guarantees, nutritional value, potential hazardsFunctions of Packaging Meeting Customer Needs respective(a) sizes, snack kits, etc.Functions of Packaging Ensuring Safe Use plastic instead of glass, tamperresistant packaging, blisterpacks, childproof containersTo read astir(predicate) the Tylenol murders in 1982, and the resulting invention of the tamperproof package, click on the Tylenol box above.Functions of Packaging Protecting the Product during shipping, storage, and display. Protects food from spoilage. Helps proscribe shopliftingContemporary Packaging Issu es Aseptic Packaging Incorporates a technology that keeps foods fresh without refrigeration for extended periodsContemporary Packaging Issues Environmental Packaging reusable, recyclable, less wasteful, and safer for the environmentContemporary Packaging Issues Cause Packaging to provoke non-product issues such as social and political causes Ex Body Shop, Ben & Jerrys Click on the ice cream carton to learn about cause packaging at Ben and JerrysLabeling A label is an study tag, wrapper, seal, or imprinted message attached to a productA labels main function is to inform about contents and give directionsBrand Label gives the brand name, etc.Descriptive Label Information about product use, care, other featuresGrade Label States the quality AA, A, BLabeling Laws Many package labels must meet local, state, and federal standards FDA Federal Food and Drug politics requires nutritional info, regulates health claims and defines descriptive terms such as light, free, low, and br ing down to make them consistent on all products FTC Federal Trade heraldic bearing monitors for deceptive advertising that is false or misleading, including guidelines for environmental claims like recycled or biodegradable.